Xiaohongshu product walkthrough

A quick overview in 5 minutes

When I asked Twitter what Chinese tech company they want to see profiled, I got many votes for Xiaohongshu (XHS) aka the Chinese take on Instagram. Today we’ll begin the journey by looking at their product.

I recorded a 45-minute product walkthrough which premium subscribers have access to in Circles. Here’s the landing page in five minutes.

Coming soon to an inbox near you: XHS deep-dive, What Netflix can expect by observing the Chinese streaming platforms’ trajectory (premium subscribers only) and China’s carbon-neutral plans (premium subscribers only)