How the Chinese Instagram equivalent isn't really about vibes
This is a well considered and informative article. Love to receive more pieces like this!
I was looking for something like this! XHS has been fascinating for me as I heard multiple colleagues mention it in HK as the go-to for recommendations. I now understand them better.
Thanks for sharing, always love to read your view points. I agree that XiaoHongShu already became the biggest consumer search engine in China, it acts as a utility tools for average consumers.
But personally, I'm not sure how effective are XHS's community monetization strategy, since more and more competitors are entering into the Content based e-commerce market(TikTok Shop, JD, ZhiHu), which all seems to have higher conversion rate.